Infographic: How Millennials Are Shaping the Wine Business

Group of friends having a meal outdoors. They are celebrating with a toast using wine

Millennials have unique preferences when it comes to wine. As the largest living generation in the US, Millennials may ultimately have a big influence on the wine business. Here’s a graphic showing how younger generations are sipping differently.*


Adam Beak

Adam Beak

Managing Director and Head, Wine and Spirits

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